WaveCel was one of a handful of clients I had the pleasure of working with while contracting for Locus Interactive, an advertising agency based in Hood River, OR.

From the start, I was informed the company wanted to inject some new life into their digital marketing, referencing vibrant colors in brand standards they provided that had been under utilized in previous work. Emphasizing the desire to highlight what separates their revolutionary helmet technology from their competition while staying true to the developed WaveCel brand.

For me, this meant overhauling the stylistic approach of their social posts. Starting with finding inspiration in past campaigns run by Nike and the NFL containing dynamic type treatments with energetic and unique depictions of various products.

The end results out performed prior posts and helped set the standard for future design related endeavors within the WaveCel brand.