At the start, Icon came to The James Agency and I to take a look at their brand as a whole, knowing they wanted to level up every facet.

What separated them from their competitors was the volume of customization options available to the consumer when purchasing an NEV from ICON Superstore.

We took that an ran with it, planning to update all product photography to help highlight customizations both on social media and their website, which had previously not been shown anywhere other than in-store. We also knew they preferred a modern and sleek aesthetic approach, which led the team and I to pull inspiration from classic car print ads that have managed to remain timeless and impactful.