House Strong
Brand Identity
The brief
I’ve seen this company develop since high school, with my childhood best friend setting off to create a fitness brand with three passionate teammates, so when the time came for them to venture into stylized clothing they knew who to call.
The goal here was to make a new logo that can live in tandem with the established brand, but feel separate enough to live on it’s own in the fitness/lifestyle clothing space.
inspired roots
After analyzing the current logo with their team, we identified some key factors they wanted to live on through this new mark, specifically the edgy type treatment, weights and house iconography.
putting pen to paper
Here’s a very small peak at my logo vomit, I mean exploration, inviting any idea that happened to float around in my brain. Bringing these onto the screen is my favorite part of the logo design process, blending technology with art being the driving force behind my chosen career in graphic design. You can see the final product below.
